Step 1 Internet's philosophy consists of developing and implementing a strategic web site plan for each client that focuses on three key areas: Understanding your Business, Website Design, and Best use of Technology.

Understanding your Business:

Our staff take the time to understand each client's business and establish clear and reasonable goals and objectives for creating an impressive, yet effective, Internet presence for the organisation. From non-profit agencies to large corporates, our staff will develop an Internet Strategy that is uniquely suited to the goals to be attained by their web presence. After establishing the project plan, a business must define how it is going to market its web site. One of the biggest fallacies in establishing a web site is the notion that, "if you build it, they will come." It takes continued promotions, both off and on-line, to build any meaningful traffic to a site. By addressing these issues, Step 1 Internet helps to integrate the web site into an organisation's standard business model, maximising the return on its web site investment.

Website Design:

The graphic design and overall aesthetic feel of the web site is crucial for creating a favourable impression with your web site visitors. We feel that a site must look professional, yet capture the appropriate appearance and character that best represent the organisation. Also, the site should be laid out in an organised manner with a user-friendly interface that provides intuitive site navigation. Step 1 Internet work with each client to create a complementary balance of information, images and dynamic multimedia to create a look that accurately reflects the goals set out in the Internet Strategy.

Best use of Technology:

Paramount to the technology we implement to each client's site is the unique ability for the client to gain ownership of future site enhancements. Providing the technology that allows clients to keep their website information accurate and current helps to meet and exceed the goals set forth in the Internet Strategy. Our development team use the latest programming technology to ensure interaction and functionality with its users while providing easy manageability of the site as it grows. We apply the appropriate level of technology to accomplish the goals of the site and to capitalise on the ever changing features of the web.